Since 2004, Coca-Cola Company has been the market leader. Coca-Cola, despite a brand value decline of 13% in 2021, remained the world's most valued soft drink brand at $33.2 billion in 2021 THE SECRET FORMULA. At Liberty Coca-Cola, we truly value our associates as our #1 asset. We are committed to investing in our people, maintaining the highest safety and quality standards, and creating a culture of growth and innovation. Our culture is defined by every employee and is heavily focused on our people. Coca-Cola Co. partially funded the pro-industry advocacy group International Life Sciences Institute (ILSI) for many years prior to ending their support for the organization in 2021. ILSI was founded by a former Coca-Cola Co. executive in 1978, and has employed a number of former high level Coca-Cola Co. employees. wQMVdez.